maxpotenti Blog

Why does your marketing NOT include an Irresistible Offer? I apologise if that offends you, but the problem is that I see them so rarely, whether in print, e...

A headline should be at the forefront of your thought process when you implement your marketing piece, whatever the medium. So why is this? Well, to put it q...

Why am I writing about something as obvious and well-known as the Target Market? I suppose, it’s like “common-sense”, not very common, and from working with ...

Do your customers know what makes you different from all of your competitors? Do you know what it is? In my experience with different clients, I have always ...

With technological advancements, increasing competition and an unsure economic future for the UK, it is more important than ever that those businesses associ...

The 2016-2017 Gallup survey reported only 8% of UK employees are actively engaged in their work. What do we mean by actively engaged? These are the employees...

At maxpotenti, we know the importance of your people. We know the time and money lost in getting recruitment and development wrong. We know the power of an e...

Increasing competition, a slow period, a desire to expand the client or customer audience; these are the pains of ambitious companies in, or associated with ...

The plan, the business blueprint, the navigation system for your success; in a sector as vast as engineering and manufacturing, a focused business strategy i...

We do not “sell” the latest shiny button that will allegedly transform your business. We focus on the 9 core elements that make marketing work, and integrate...