maxpotenti Blog

He who fails to plan is planning to fail. Time and again, we have seen this play out in the professional world ....

It’s often better to admit that things aren’t working as they are, rather than stick out the same practices and hope for a miracle.

Thriving in new markets can only work if your organisation is capable of adapting to a refreshed sense of purpose.

Business owners often have a glaring fault in their recruitment plan. They ‘hire for skill and train for will’ when neither of those...

Everyone wants to move with the times. However, it's often harder than you may think....

What if you invest in employees and they leave? Fair question. But not investing in anyone is hardly more likely to get them to stay....

Why does your marketing NOT include an Irresistible Offer? I apologise if that offends you, but the problem is that I see them so rarely,...

A headline should be at the forefront of your thought process when you implement your marketing piece, whatever the medium. So why is...

Why am I writing about something as obvious and well-known as the Target Market? I suppose, it’s like “common-sense”, not very common,...

Do your customers know what makes you different from all of your competitors? Do you know what it is? In my experience with different...