maxpotentiJun 24, 20204 minWhat Is Succession Planning And Why Is It So Important? He who fails to plan is planning to fail. Time and again, we have seen this play out in the professional world ....
maxpotentiJun 8, 20204 min4 Signs Your Business Structure Is Due An Overhaul – And What To Do About ItIt’s often better to admit that things aren’t working as they are, rather than stick out the same practices and hope for a miracle.
maxpotentiMay 28, 20205 minShifting Into A New Market? Your Culture Should Change Too Thriving in new markets can only work if your organisation is capable of adapting to a refreshed sense of purpose.
maxpotentiMay 26, 20205 minWhy Job Profiling Matters – And 5 Steps To Master ItBusiness owners often have a glaring fault in their recruitment plan. They ‘hire for skill and train for will’ when neither of those...
maxpotentiMay 19, 20204 minThe Dos And Don’ts Of Engaging Millennials And Gen ZEveryone wants to move with the times. However, it's often harder than you may think....
maxpotentiMay 13, 20204 minThe 5 Areas Of Truly Effective Employee Development What if you invest in employees and they leave? Fair question. But not investing in anyone is hardly more likely to get them to stay....
Sim GoldblumJul 25, 20193 min5 ways to make your Product or Service Offer IRRESISTIBLEWhy does your marketing NOT include an Irresistible Offer? I apologise if that offends you, but the problem is that I see them so rarely,...
Sim GoldblumJun 12, 20193 minIs Your Headline a WINNER?: Discover the Proven Formula For the Perfect Attention-Grabbing HeadlineA headline should be at the forefront of your thought process when you implement your marketing piece, whatever the medium. So why is...
Sim GoldblumJun 12, 20193 minIs Your Target Market Fit For Purpose?Why am I writing about something as obvious and well-known as the Target Market? I suppose, it’s like “common-sense”, not very common,...
Sim GoldblumJun 11, 20193 minWhy Should “They” Buy From “You”?Do your customers know what makes you different from all of your competitors? Do you know what it is? In my experience with different...