maxpotenti Blog

5 ways to make your Product or Service Offer IRRESISTIBLE

Why does your marketing NOT include an Irresistible Offer? I apologise if that offends you, but the problem is that I see them so rarely,...

Is Your Headline a WINNER?: Discover the Proven Formula For the Perfect Attention-Grabbing Headline

A headline should be at the forefront of your thought process when you implement your marketing piece, whatever the medium. So why is...

Is Your Target Market Fit For Purpose?

Why am I writing about something as obvious and well-known as the Target Market? I suppose, it’s like “common-sense”, not very common,...

Why Should “They” Buy From “You”?

Do your customers know what makes you different from all of your competitors? Do you know what it is? In my experience with different...

Spotlight: In Engineering & Manufacturing Why Does My Marketing Matter?

With technological advancements, increasing competition and an unsure economic future for the UK, it is more important than ever that...