Most business owners can articulate very well what they do, or their business does. But it’s rarely inspiring to a potential client or customer to hear that “I’m an accountant” or “I build new kitchens”. How much more inspiring would it be if instead I introduced myself with “I help small business owners retain more of their income by ensuring they budget well and optimise their tax liabilities”, or “I help ambitious domestic gods and goddesses create fantastic food by designing their perfect kitchen”. Unlike the first examples, the second ones express their purpose, and when it is well expressed and targeted, it creates a differentiator - not only for potential clients and customers – and that allows people working for the business to be real ambassadors for the owner.
We help ambitious business owners in, or associated with, the engineering and manufacturing sectors to create their Purpose and work with them to guide their people to believe in it as well.
To learn more, call us today on 0161 4646 156or email info@maxpotenti.co.uk to arrange a call at a time that works for you.